There's a lot more to just having a reliable and good looking website. Your website needs to be found by traffic from your targeted market – digital marketing is what makes this happen and this requires a little planning to ensure you build an effective online marketing strategy and implement it over a period of time. More often than not people are unware of how ineffective their web presence is and a conversation about it could go like this…
Okay that may be over-exaggerating it a little, but you can see that its important to know what people are searching for and how to measure results!
First we need to understand our market…
Today we interact with each other digitally using email, blogs and social networks to communicate and share with more people than ever before.
For instance, if you want to buy a camera, do you immediately rush out to the closest camera shop? Definitely not!
Previously you may have just Googled the keywords “camera stores in (your area)” or “Canon Model No”.
However in today's evolving digital world you would also 'socially' engage with your followers on Facebook, Google+, Twitter, Instagram etc. You may also search on YouTube for a live video demo of the camera and you may check out blogs, forums and reviews for articles about the product.
So you can see why we call it Digital Marketing – we are in fact Digital Consumers.
In the digital arena people are managing their personal and professional relationships online, you need to engage with them in the places they hang out.
Referrals now happen across expanding social networks online and they happen instantly between your customer and the hundreds of people that cross their entire digital network – including search engines, social sites, blogs, email.
“Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to."
"I don't much care where –"
"Then it doesn't matter which way you go.”
― Lewis Carroll, Alice in Wonderland
To achieve results you need a strategy
– an Internet Marketing Strategy.
Without a strategy you will not know if you are making progress.
Now it doesn't have to be in-depth marketing plan, but it does need to plan the milestones required in order to achieve results. Ginger Cow Marketing have the skills, knowledge and access to the best products and services to help your business prosper online. If you work with us, you can be confident that you've partnered with a specialist who understands the digital market and how important it is to have your reputation managed correctly through the social media sites.
Digital Marketing Services include:
– Search Engine Optimisation (SEO)
– Pay Per Click Marketing (PPC)
– Email Marketing
– Content Marketing
– Social Media Marketing
– Internet Strategy
Search Engine Optimisation (SEO) is the art of using search engines to generate more traffic to your website.
It’s a powerful and cost-effective method to use since search engines are the way people find websites.
SEO is about optimising your website content for the key terms (words and phrases) you wish to rank for.
The ultimate goal of this digital marketing technique is to increase your website rankings in the search engines so as to drive increased targeted traffic to your website.
Pay Per Click
Where you rank in a search engine has a tremendous influence in the success of your web presence. After all, if your potential customers can’t find you, how do you expect them to do business with you? Pay Per Click (PPC) is the technique of bidding on very specific key phrases with search engines so that your advert will show in the search engine results page. When used correctly it can be very influential in attracting targeted visitors to your website quickly – in fact it can happen almost as soon as your campaign goes live.
Content is becoming increasingly important as search engines like Google provide users with up to date and relevant information. The more pages of information you have, the more pages there are to find. However, if those pages are not relevant to what people are searching for, then they will never be found.
The search giant Google only wants to show you information that is relevant to what you searched for and so if you don't know what people are searching for, then your page content may never be indexed by the search engines and will therefore never be found. A successful content marketing strategy can increase your online reach.
Do you have emails? Start running an email campaign. That'll increase visits from people that already like your company and build on the interactive communication that reminds people you're still in business, before the competition knock at their door. Your emails land directly in your customer’s inbox which incrases the chances of them being clicked – using call to action links to your website will then result in additional traffic to your website and this will generate leads or improve sales. The most important part of any email marketing campaign is to make sure you can measure the effectiveness of through proper reporting methods.
Creating a digital marketing strategy requires planning and executing advanced techniques that can take a lot of work. Without a strategy you have no way of knowing whether or not you are making progress. For this reason it is important you use a professional digital marketing agency who can help guide you through the online marketing maze and ensure you get the results you are striving to achieve.
Social Media Strategy
Social media management is a rapidly expanding area; social networking sites such as Facebook, Twitter and YouTube have created new opportunities for customer interaction, branding, promotion, and the strength of search engine presence. Social media marketing provides access to over 80% of internet users where they spend 70% of their time. At Ginger Cow Marketing we specialise in creating synergy between offline advertising, email marketing, social media marketing and press releases to build a concrete, coherent online brand presence..
So what are you waiting for? Get in touch with us and we’ll get started! Please contact us